How to make students active participants in museum visits
The main priority for involving youngsters in art is the way to make them active participants and make museum and cultural events positive and interesting experiences…but what is the best way forward?
School groups have a very clear set of requirements and need particular attention, educational activities that are flexible and interesting. A quick glance at student behaviour lets us know if the visit was organised by the teacher or is part of a general teaching plan: this is a determining factor regarding the general attitude towards the museum experience in general.
The very first thing to do is to engage students and peak their curiosity. A common error is that of creating a standard educational experience model without considering the variants of every group. The key to success is personalisation which in turn meets the requirements of a much wider public.
Empathy is an essential tool and by using the right language register and common shared references we can communicate directly with younger members of the public. A surefire mode is using technology and smartphones: as we all know the aforementioned are every kid’s best friend from middle school onwards.
Actively involve students in museum visits
Actively involving younger students in museum visits is successful when they participate in useful, interesting practical activities which then lead to comments and questions and small presentations based on research also stimulate further interest .
Best results in such a content are achieved during continuous work during the museum visit and this creates a good climate which works particularly well with teenagers. An innovative app would undoubtedly enrich the experience by capturing youngsters attention and by supplying them with new notions and information about culture and the end result is often genuinely amazing.
Students are important potential loyal
customers. A positive museum experience can set three actions into motion:
- Word of mouth: an interesting museum or cultural experience is likely to lead students to speak positively about their time to friends and family.
- Reviews: a good visit will probably generate a good review on portals such as TripAdvisor, which are often first stops for potential visitors.
- Loyalty: students may well become loyal users and decide to visit the same museum again in future for other exhibitions.
Students and Hera
HERA smartphone app is the perfect way to actively engage students. This app, been developed by a research team working with the Università della Valle d’Aosta, aims at boosting visitor numbers via greater interaction, multimedia, augmented reality, quizzes and questions to capture attention, themed itineraries with push notifications and much, much more…
The app function uses beacon technology which locates user positions and creates a new type of experience which can go a long way to ensuring customer loyalty. System managers can track visiting times and see which works are the most popular. Using this app visitors can be recontacted regarding their own specific interests and remarking activities are fundamental for making first time visitors loyal customers.