Augmented reality in museums and exhibitions
The development and diffusion of modern technological instruments that are easy to use opens up a whole new world of possibilities for museums and exhibitions and one of the most exciting newcomers is augmented reality.
Augmented realty is not to be confused with virtual realty which creates a totally artificial backdrop…on the other hand, augmented reality enriches the surroundings by using digital technology.
Augmented reality may date back to the middle of the 20th century but the first time the term was used was by researcher, Tom Caudell, in 1990 who coined the phrase to describe an aeronautical digital display that used virtual graphics to overlay physical reality. Caudell led the way for modern augmented reality which is now available to the public with “Google glasses” and smartphones and other technology that can interact with surrounding connection systems. Augmented reality is applicable in an ever growing range of sectors from medicine and research to cars, museums, sports and entertainment. This is no science fiction and we are currently able to enrich and improve the technical and professional sphere as well as the emotive experiential on a daily basis.
Augmented Reality in museums and culture in Italy
Innovation such as augmented reality like modern technology has permeated modern society and is an effective tool for development, not only in businesses, but also in other sectors. Museums, art galleries and all that is to do with culture in general are evolving and modern communication is key to making such important heritage much attractive.
Recent data collected by the recent survey by Osservatorio Innovazione Digitale nei Beni e Attività Culturali, shows that Italian cultural institutes are yet to develop a strategic plan for digital innovation. Only 30% of museums offer in loco digital services; 43% have a website, 23% allow visitors to buy tickets online; 67% allow connection to social networks vai their homepage and 55% enable virtual collections. 54% of museums are on Facebook, 33% on Twitter, and only 23% on Instagram.
App for museums and augmented reality are a new frontier
In a constantly connected world, an experiential experience is evermore relevant and modern technology brings museums into the ‘smart’ era.
Audio guides are still the most common gadget in museums but smartphone apps are growing in popularity. The HERA platform boasts a series of attractive functions to make museum visits and cultural experiences come to life. Using a system of indoor positioning and indoor localisation, Hera seamlessly guides visitors around and integrates additional interactive content using augmented reality.